econovo | Product Design
JohnShen | econovoProduct Design | Product Range Strategy | Brand Development
econovo | Product Design
JohnShen | econovoProduct Design | Product Range Strategy | Brand Development
»Less waste for a better planet« – this credo was the impetus for yellow design to develop and design the new sub-brand »econovo« and its products on behalf of JohnShen.
With state-of-the-art technology and knowledge of second-life materials, yellow design has taken on the challenge of making an active contribution to environmental protection together with its client.
Represented by the first three writing instruments made of up to 70% recycled plastic, the first series of econovo focuses on sustainability, ergonomics and innovation. econovo's first series includes a highlighter, a gel pen and a biro for ergonomic and sustainable work.
econovo | Gel Ink Pen
THE WRITING INSTRUMENT SERIES IS CHARACTERISED BY A CALM AND RECURRING DESIGN LANGUAGE
econovo | Highlighter
Less waste for a better planet –
EVERY CONTRIBUTION TO ACTIVE ENVIRONMENTAL PROTECTION COUNTS.
The product series combines writing instruments that meet the special demands of modern work with their aesthetics and materiality. Whether in the office, at home or on the road – the products convince with their representative character and at the same time blend unobtrusively into any environment.
HIGH ICONOGRAPHIC RECOGNITION VALUE AND A SPECIAL AESTHETIC OF RECYCLED MATERIALS.
The »Concept & Clarity« design approach combines the special demand for the consistent design of a product series with a calm, recurring design language: namely with the obvious logic behind the shapes, radii and proportions as well as the conscious renunciation of superfluous, decorative elements.
With the high, iconographic recognition value and the special aesthetics of the recycled materials, econovo is breaking new ground in the field of sophisticated, resource-saving writing instruments.
In 2022, the econovo writing instrument series was awarded the Red Dot Award and was also able to enjoy the following jury statement: »The practical econovo writing instruments are convincing with their reduced design as well as their ecological production and packaging.«
econovo | Ballpoint Pen
econovo | Brand Development
econovoBRAND DEVELOPMENT | Corporate Design | Packaging
econovo | Brand Development
econovoBRAND DEVELOPMENT | Corporate Design | Packaging
yellow design developed a brand strategy that focuses on the themes of nature, sustainability and recycling. The naming and the design of the logo should communicate the core competence of the sustainable writing instrument series.
This resulted in the brand name »econovo« with a graceful leaf as the letter. The design of the logo clearly picks up on the theme of nature with its rounded letters in combination with floral elements. The leaf symbolises nature, awareness, authenticity.
The chosen typography is based on circles and visually leans on the radii of the writing instruments to create a clear link from brand to product and thus a holistic brand image.
As a unifying CI element, waves form a very vivid adaptation of nature. Through the translucent colour surfaces of the key visual, the colours unite with the packaging material and form a harmonious unit.
NATURE, SUSTAINABILITY AND RECYCLING AS CORE COMPETENCIES OF ECONOVO
The colour scheme for the econovo range is based on the impression of natural paper, which is characterised by purity, recycling and a reduction to the essentials.
The result is that »cardboard« is used as the essence of CI and as a material for packaging for econovo's products. The impression is characterised by a light, warm-brown cardboard with a soft paper structure.
In view of econovo's expanded product range, the colours are used as colour coding – according to the product group.
To reinforce the theme of »recycling« on the packaging, yellow design has developed a series of icons that show the percentage of recycled materials in the products to create an informative layer.
