EN Mubea Messe IAA 21
MUBEA | IAA 2021 | Holistic Trade Fair Communication
EN Mubea Messe IAA 21
MUBEA | IAA 2021 | Holistic Trade Fair Communication
Shaping and communicating “Change” – with yellow design | yellow lab as creative agency for all channels – that was the nucleus of the Mubea IAA mobile trade fair appearance in 2021. Electrifying the automotive business!
In constant dialogue with the Mubea management team, yellow design | yellow lab developed and realized the holistic trade fair presence within a very tight time frame: architecture, graphic design, exhibits, media, social media and the new digital 3D Mubea product presentation make up the Mubea Experience 2021.
The translucent architecture of the exhibition stand with membrane wings and textile sails conveys the sustainable brand essence of Mubea in an intuitive and contemporary way: lightweight construction at its best.
Graphics, app, media and illumination of the exhibition stand support the message of lightness and sustainable high technology through their synchronized style of light and color.
The holistic brand experience conveys Mubea's departure into the age of electromobility in a multi-sensory, immersive and sustainable manner.
EN Mubea App
MUBEA | App | Digital product presentation 2021
EN Mubea App
MUBEA | App | Digital product presentation 2021
For effective and intuitive customer communication in day-to-day business as well as in the context of events and trade fairs, yellow design and Mubea designed a contemporary app for digital product presentation.
The basic concept of the application is the high-quality virtual representation of the Mubea products as freely explorable 3D objects that can be rotated and zoomed individually. The starting point here is a 3-dimensional vehicle silhouette in which the components are shown in the correct position.
The navigation structure is based on the categories common in the industry (chassis, body, drive) and provides information on a total of over 40 products. Complex technical assemblies can be "exploded" in real time and steplessly and the individual components of the exploded view can be further deepened with the help of selectable information levels.
The app was designed for offline use on various digital platforms and devices during the IAA 2021 trade fair.
Everything in 3D, everything in real time:
a user experience that Does not only inform,
but also fascinates and inspires.
A special highlight during the trade fair presence was the interaction with the real exhibits on the trade fair stand, also conceived by yellow design: With the help of the integrated AR function, the placed original components were recognized by the app and supplemented with digital information as required.
In addition to the highlights of the core range, the new Mubea 3D app also offers an independent experience level for the new micromobility segment, in which the brand's own products can be experienced digitally: In addition to interactive photo series of the products, the patented electric “xBoard” scooter is virtually folded up and the electric cargo bike “Cargo” can be configured differently.
