Product
Product Strategy
Product Design
Engineering
Emotionally-inspiring and user-defined brand design intended for national and international markets are of the highest standard as yellow's claim goes, by means of the intertwinement of brand and technology.
strategical product design is emblematic of the synergetic integration of brand, aesthetics, technology and customer's needs.
Design uniquely allows the brand to become 3D and makes it mirror its uniqueness; through elaborate technology in the design process a perfect product which inspires and unfolds mere enthusiasm is created and becomes pivotal as a sustainable add-on to the product portfolio.
Providing systematic consultancy for branding and product lines as well as conducting consumer research and the brainstorming of novel ideas belong to this process just as the provision of the entire supply chain, POS Experience and the training of after sales services.
FOSHAN IDEAL | BLUE SANITARY WARE | PRODUCT DESIGN | BRAND | TRADE FAIR | POS
For more than 10 years, yellow design has been responsible for the stringent appearance of the FOSHAN IDEAL Sanitary Ware and BLUE SANITARY WARE brands. Distinctive value and attention to detail characterise all bathroom products, which combine high-quality workmanship, excellent functionality and sophisticated product design.
LUCTRA | Office light series | Product strategy | Product Design | communication design | Event And Fair
Next to the technical concept and product design of a full range of office lights, yellow design also developed the entire brand design of LUCTRA, including brand naming, corporate design, communication concept and trade fair design.
Durable | Product Design | Communication Design | Event and Fair
For several years, yellow design has been advising and supporting DURABLE in the development of new, innovative and high-quality tools for the modern work space.
Vaillant | Gas-boiler-System
In cooperation with the Vaillant Design Department, yellow has redesigned the ecoCOMPACT gas condensing system.
Brita | Fill & Serve
Based on the new filter disc technology, an elegant, functional and ecological lifestyle accessory for the table was created under the creative direction of yellow design.
Rösle | Versalid
yellow design has developed a lid / bowl concept with high quality and functional requirements for the traditional brand for high-quality kitchen gadgets and cookware.
NEVISQ | STARTUP COOPERATION | BED & ROOM SENSOR
During the development of the nevisCura bed and room sensor, yellow design successfully used its extensive expertise in the various design disciplines. In its role as a startup booster yellow advised the startup company nevisQ on the implementation of their digital product innovations and supported the team through sustainable design development.
Pelikan | writing utensils
For more than 20 years, yellow has been designing and developing innovative products, packaging and POS solutions for the various product ranges of the Pelikan brand: from high-quality writing implements, to children's and youth products from the fields of painting, preschool and school, to office products.
MAPA | NUK
The longstanding cooperation between MAPA and yellow has its origins in the redesign of the two major NUK classics: the Starlight teat and the First Choice drinking bottle. Since then, yellow has revised almost the entire product range and at the same time designed a modular product line.
Rosenthal Thomas | Vario Dish Series
The well-designed Vario porcelain series from Thomas offers porcelain in a clear design language.
HOESCH | Sensa Mare complete bathroom
The SensaMare complete bathroom developed by yellow continues the successful SensaMare concept with its multisensual elements.
MPK | KAYA SERIES | HALLWAY PRODUCTS | PRODUCT DESIGN
For the MPK brand, yellow design created the timeless and elegant hallway product series KAYA, which succeeded in bringing emotionality and distinctive design to focus beyond functionality. In 2022, the KAYA series was awarded the German Design Award.
»Sustainability« and the design of »writing instruments« – two areas of expertise that yellow design was able to bring to bear in cooperation with its client JohnShen to design and develop the sub-brand »econovo« with its first writing instrument series as well as the corporate design including the packaging.
SNOOZI | SMART BABY BOTTLE | PRODUCT DESIGN | GRAPHIC DESIGN
The innovative baby bottle “snoozi” with its well thought-out system makes it possible to prepare a milk meal at the perfect drinking temperature in seconds at any time of the day with just one hand movement. In close cooperation with the young Cologne-based start-up company snoozi, yellow design supported the development and realisation of the product and the corporate design.
Green City Solutions | CityTree & CityBreeze | Product Design
Together with the Berlin start-up "Green City Solutions", the manufacturer and inventor of the "City Breeze", yellow design developed various concepts for the inner-city use of the patented moss filter technology and accompanied them until they were ready for the market.
DEUTSCHE TELEKOM | ECO-FRIENDLY PACKAGING
In cooperation with Deutsche Telekom, yellow design has developed pioneering packaging concepts that combine maximum functionality, uniqueness and user experience with a reduced use of materials and resources.
Bruker | Tango
Tango is a completely newly developed all-in-one near-infrared spectrometer with an integrated computer and touchscreen.
SOLIDPOWER | BLUEGEN | SUSTAINABLE PRODUCT DESIGN | DESIGN STRATEGy
Concept and design of the sustainable SOLIDpower fuel cell for private households and industrial areas.
Daikin | Air Conditioners
With Daikin Emura, yellow has developed a product specifically for the European market for Daikin, the world's leading supplier of air conditioning technology.
British American Tobacco | Beauty Maker
The Beauty Maker for Pall Mall and Lucky Strike is a tobacco stuffing device that moves out of a niche thanks to its user-friendly features and an attractive, concise design.
Falk | Falk Vision 700
yellow design has developed a sustainable product portfolio for Falk after a comprehensive reorientation of the brand over many years.
Daikin | Fully Flat Cassette
yellow has reached a milestone with the new “Fully Flat Cassette” air conditioning system from Daikin.
Hafner | HF 700
System for the electrolytic production of precious metal dentures. The relevant process components are free and thereby dissolve the massive volume into a light ensemble.
