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BMW Group | Brand and Customer Institute | Brand Academy | History


BMW GROUPBRAND ACADEMY

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BMW Group | Brand and Customer Institute | Brand Academy | History


BMW GROUPBRAND ACADEMY

THE BRAND ACADEMY WAS THE FIRST INSTITUTION OF ITS KIND IN THE WORLD. FOR SUSTAINED COMMUNICATION OF THE COMPANY'S BRAND VALUE BMW IN COOPERATION WITH YELLOW BMW SET A BENCHMARK IN THE REALM OF BRAND MANAGEMENT, WHICH HOLDS GOOD TO DATE.

 

BMW Group | Brand Academy | Plaza

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BMW Group | Brand Academy | Brandspace BMW

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REDUCED TO THE ESSENTIALS - MULTISENSORY, DIRECT AND INTERACTIVE COMMUNICATING AND REINFORCING BRAND VALUE.

 
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MINI | Brandspace

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Invited at a Friends place - the MINI Urban loft.

 

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