SUSTAINABILITY IS THE KEY DRIVER OF INNOVATIONS.
HOLISTICALLY SUSTAINABLE DESIGNING OF BRAND EXPERIENCE.
There is a steady growth in the demand for sustainable products and services out of ecological necessity and social relevance. It has become necessary for companies to take the right decisions today to meet the growing demands of the future.
This process of transformation, down to a more responsible use of natural resources, presents huge challenges to companies, but by the same token holds enormous potential for stability and progress. The reason being that sustainability is (and shall be) the key driver of innovations and thus a critical factor in the competitiveness of companies.
"SUSTAINABILITY CALLS FOR INSPIRATION AND A FUNDAMENTAL UNDERSTANDING OF THE ENVIRONMENT-PRODUCT-CUSTOMER TRINITY. WE CALL THAT ‘SUSTAINABLE DESIGN THINKING’.”
Prof. Günter Horntrich
As an interdisciplinary design agency we see ourselves as the catalysts of an ecologically motivated shift in thinking. We work together with customers to develop ecological and economically sustainable solutions at different levels so that the entire brand experience becomes more sustainable not just in part but holistically and across all the various touch points:
• development of sustainability strategies
• Sustainable Product Design
• development of circulable Product and service systems
• Packaging optimization & resource-saving packaging concepts
• information & interaction design for sustainable messages
• creation of sustainable visual images & corporate identities
• presentation of sustainability topics & Brands in space
fields of action & methods for
sustainability measures
SUSTAINABLE INNOVATION TOOLBOX
Each company and every product and service genre presents different needs and, consequently, different options of mitigating adverse ecological effects. One needs, as far as possible, to identify all the relevant elements of a product and service offer and include them in the creative process in order to bring about a sustainable brand experience. To this end, our SUSTAINABLE INNOVATION TOOLBOX has various creative and at the same time systematic approaches and methods in store, for analysis and concept development:
• innovations workshop
• analysis of market environments
• Life cycle assessment (LCA)
• criteria matrix (Innovation/design/environment)
• material analysis & Scouting
prof. Günter Horntrich
YELLOW DESIGN EXPERTS ON ECOLOGY AND DESIGN
The yellow design team’s skills in the area of sustainability are informed by the expertise of Prof. Günter Horntrich – Founder and Managing Director of yellow design | yellow lab.
His professorship at the Cologne/Köln International School of Design (KISD) in the teaching field of “Ecology and Design”, regularly held lectures and talks, seminars and workshops on “Sustainable Design” for and at various institutions and companies, as well as his long experience in the role of juror and chairman at many different international design contests (among others “Bundespreis ecodesign”) speak for his extensive knowledge and experience in wide-ranging disciplines relating to sustainability.
reference projects
sustainable product design – cradle to cradle
»Sustainability« and the design of »writing instruments« – two areas of expertise that yellow design was able to bring to bear in cooperation with its client JohnShen to design and develop the sub-brand »econovo« with its first writing instrument series as well as the corporate design including the packaging.
In cooperation with Deutsche Telekom, yellow design has developed pioneering packaging concepts that combine maximum functionality, uniqueness and user experience with a reduced use of materials and resources.
The highly efficient fuel cell "Concept Evo" is equipped with a multifunctional fronstshield made of recyclable integral foam. Therefore it is environmentally friendly, simplifies operation during repairs, maintenance and transport and allows a low noise air supply.
For over 20 years the Vario porcelain series has been a popular and successful part of the product family of Thomas | Rosenthal. Modular, durable and independent of trends – thanks to the clear and puristic design language. Due to its functional and aesthetic sustainability, the tableware series has long been established as a real design classic.
The new shape of water! The new shape of water! In cooperation with BRITA, the leading expert in drinking water optimisation, yellow has created, designed and developed the innovative BRITA Fill & Serve lifestyle-carafe. The slim design and the very elegant silhouette makes the carafe an attractive lifestyle-product in various environments, on the dinner table at home or in the office.
environmental topics – sustainably communicated
For a sustainable writing instrument series designed by yellow design, we developed a brand strategy that communicates the themes of nature, sustainability and recycling. Not only the naming, but also the entire corporate design represents the core competence of »econovo«.
A compelling appearance for sustainable companies: The association's corporate design and claim visualize the most important area of work - the circular economy. The design made by yellow too, appears fresh, consistent, clear and environmentally friendly.
Konrad Adenauer Stiftung ||
Corporate Design
The communication of environmental issues as print and online publication by KAS is one of the central challenges for the yellow too design team. That we are repeatedly convincing with innovative ideas.
BDE ||
IDEA, CONCEPTION AND PRODUCTION OF A VR-360° FILM
Very close. An immersive virtual journey to places that can never be experienced so impressively in reality: At the melting furnace at 800 ° C, furiously on the conveyor belt of the canning factory or high above the material heaps of an recycling yard. Circular economy has never been so fascinating, aesthetic, sustainable and informative as in the VR film produced by yellow too.
Interactive information transmission for sustainable mobility: The “Explore BMW I” app let the user experience the advantages and significant features of the “BMW i” all-electric mobility concept.
UFZ Umweltforschungszentrum | Corporate Design
The UFZ is one of the world's leading research centers in the field of environmental research and enjoys high social recognition. It shows ways of using natural resources in a sustainable manner. As part of the re-design of the Helmholtz Association, the appearance of the UFZ was updated by yellow too, Berlin also.
experience with all senses – sustainability in spatial environments
The former parliament building "Langer Eugen" in Bonn today serves as the headquarters of various United Nations (UN) organizations. The lobby of the listed building was redesigned with only sustainable materials, taking particular account of the architectural-historical characteristics.
yellow design conceived a temporary exhibition titled “Visionary Mobility” for the “BMW i” electric car sub-brand. A theme park consisting of about 30 stations conveys the versatility of electro-mobility, aspects of sustainable materials and production methods as well as future challenges.
In Rio, an exhibit was designed and assembled for the sponsors' pavilion. The goal was to express the company's ideas on sustainability in an appealing and informative way.