SPACE
Brand Spaces
Exhibits
Didactics
Successful brands in spatial environments to experience with all senses is our main focus of our work. At didactical detailed brand rooms or trade shows as well as at interactive experienceable exhibits and exhibition concepts we create exceptional and often very extraordinary interactive displays which have strong impacts.
experience with all senses
BMW BRAND SPACE | IMMERSIVE ROOM CONCEPT
With the realignment of the BMW brand, the architectural, content and didactic concept of the BMW Brand Space was redesigned. The result is an immersive, interactive and multisensual Brand Experience Space with an intelligent architecture.
BMW Group | Brand and Customer Institute
yellow is responsible for the didactic concept of the Brand and Customer Institute, the design of the rooms and exhibits and their media presentation. In a holistic approach, the brand identities of the group brands BMW, MINI, Rolls-Royce and BMW i are staged, experienced and learned in multi-sensory brand spaces.
FOSHAN IDEAL | BLUE SANITARY WARE | TRADE FAIR | SHOP | POS
The international trade fair stands of Foshan IDEAL and BLUE Sanitary Ware as well as the corporate design for all shops and POS systems are conceived, designed and implemented by yellow design.
DURABLE | LUCTRA | Trade Fair
yellow design developed the DURABLE & LUCTRA trade fair appearance at Orgatec and Paperworld . The wide range of products was presented in different areas of Modern Work Space.
DURABLE | LUCTRA | BRAND SPACE
For the headquarters of our customers DURABLE and LUCTRA, yellow design created a representative and inviting entrance area combined with a contemporary working area. The integrated showroom in a "Modern Workspace Ambience" represents the identity and the corporate design of the brands and thus conveys the brand identity directly and indirectly to all employees and visitors.
BMW Group | Mini Brand space | Multisensoric Concept
In cooperation with the BMW Brand and Customer Institute, yellow design has conceived, designed and implemented three generations of the MINI Brand Space in the last twelve years, including all didactic content and materials.
BMW I | VISIONARY MOBILITY EXHIBITION
yellow design conceived a temporary exhibition titled “Visionary Mobility” for the “BMW i” electric car sub-brand. A theme park consisting of about 30 stations conveys the versatility of electro-mobility, aspects of sustainable materials and production methods as well as future challenges.
DURABLE | LUCTRA | Showroom Installation imm
As part of the “Passagen Cologne”, yellow design conceived, designed and implemented a temporary showroom on the subject of light. In addition to the award-winning LUCTRA® luminaire series by DURABLE, the “PERFECT DAY LIGHT” installation was presented for the first time.
BMW | BMW 7 SERIES DEALER DRIVE EVENT
Event communication, claim and key visuals focusing dance as the perfect analogy for the BMW 7 Series. Dynamics, aesthetics, power and sophistication combined to a gorgeous overall concept.
BMW i Superspace IAA 2011
On the occasion of the world's largest automobile fair IAA in Frankfurt, yellow created the BMW i Superspace – the first spatial brand presence of the BMW sub-brand BMW i.
GS1 GERMANY | KNOWLEDGeCENTER
Interactive live components, a consistent didactic concept and new forms of interactive information transfer form the basis of the expansion and restructuring of the GS1 Germany Knowlegde Center developed by yellow.
BMW Group | Experience exhibits
As lead agency for the area of "innovation communication" for the BMW and BMWi brands, yellow design conceived, designed and implemented a wide range of experience exhibits.
IAA 2021 | HOLISTIC TRADE FAIR COMMUNICATION
yellow design | yellow lab developed for the lightweight construction specialist Mubea the holistic trade fair appearance at the IAA 2021. Architecture, graphic design, exhibits, media, social media and the new digital 3D Mubea product presentation form the holistic Mubea Experience 2021.
UN BONN | LOBBY LANGER EUGEN / HISTORY CORNER
The former parliament building "Langer Eugen" in Bonn today serves as the headquarters of various United Nations (UN) organizations. The lobby of the listed building was redesigned with only sustainable materials, taking particular account of the architectural-historical characteristics.
BDE | Trade Fair IFAT
Idea, conception and design of the booth at IFAT in Munich representing “Lived Circular Economy - The Material Stream of Aluminum”.
BMW GROUP | LEADERSHIP PLATFORM
Spatial and didactic conception of an innovative dialogue and reflection platform and digital workshop tools to strengthen the effectiveness of BMW management teams.
Rolls Royce | Trade fair design
yellow design developed the concept for the very first Rolls-Royce exhibition outside of Great Britain at the BMW Museum in Munich.
DURABLE | LUCTRA | trade Fair
For the market launch of DURABLE's LUCTRA luminaire series, a trade fair display was designed that combines optimal brand presentation with flexible use.
BMW Group | EXHIBITION DESIGN CLIMATE CONFERENCE RIO +20
In Rio, an exhibit was designed and assembled for the sponsors' pavilion. The goal was to express the company's ideas on sustainability in an appealing and informative way.
Hoesch | trade fair
The architectural and puristic design language allows enough space to let the company's wellness products have an emphatic effect.
PELIKAN | Shop-in-Shop
yellow design developed a shop-in-shop system for the the high-quality writing instruments segment of Pelikan that creates a homogeneous, brand and segment-related ambience through modular presentation furniture, formal restraint and a conscious material contrast.