Strive for perfection in everything you do. Take the best that exists and make it better. When it does not exist, design it.

Sir Henry Royce

yellow developed the concept for the first-ever Rolls-Royce exhibition outside of the UK, which showcased the 10-year renaissance of the brand as BMW Group's subsidiary. The promising phrase "Strive for Perfection" was used by yellow for designing the unique framework in which the high-end cars are presented. 

In all, 15 exclusive automobiles present the legendary history of the brand in chronological order – from 1904 up until the present.

The exhibits can be visited at the famous "half-moon"-building, the BMW Group Museum in Munich.

WHATEVER IS RIGHTLY DONE, HOWEVER HUMBLE, IS NOBLE.