BMW Digital Avatar

BMW presented the "Digital Avatar" on a LED wall, a new presentation format in which the movements of a presenter are tracked in real time and transmitted live to a 3D simulation.

This is the idea and concept of yellow design; the concept was realized for Paris by Meiré and Meiré / Recorder and realized by Arri.

As the lead agency for the BMW, BMW M and BMW 1 brands, yellow has BEEN CONCEPTUALISING, DESIGNING, and IMPLEMENTING THEIR EXHIBITS.

Four highlight exhibits on the subjects BMW eDrive/PHEV, BMW Carbon Core, BMW Interior Interface and BMW Laserlight communicate the exceptional innovations of the new BMW 7 series.

Innovativ interactive exhibits to introduce the new BMW 7 Series at the IAA 2015

The combination of physical, tangible objects and intuitively usable digital interfaces communicate the innovative core messages of the new vehicle generation in a multisensory, engaging and attractive way.

BMW eDrive / PHEV Exhibit

The very transparent vertical staging of the BMW 7 Series drive train enables the visitor to explore the exhibit from all sides. 

Seamless LED glass panels explain the drive mode of the vehicle by graphic animations, which are also displayed on the interactive touchscreen. An interactive touchinterface provides a drive mode switch and deepening information-layers.

BMW Carbon Core Exhibit

Sculptural presentation of the carefully worked up vehicle body with  the inner structure made of Carbon Fibre Reinforced Plastic (CFRP). The interactive exhibit of the new BMW Carbon Core concept offers the visitor the possibility to “scan” the vehicle body in order to explore its inner innovative construction concept. 

Animated LED floor panels underneath the vehicle body graphically highlight the “Scanning” process.

BMW Laserlight Exhibit

The BMW Laserlight showcase highlights the innovative headlight technology, making the beam projection visible by application of artificial fog.

By activating seven different beam-modes on the touch interface the visitor is able to experience the effect in real time with the original BMW headlight.

BMW Interior Interface Exhibit

For the presentation of the new BMW operating concepts a novelly presenter-concept was developed: Based on an animated  virtual 3D car model a trained expert demonstrates the new interface features on the ultralarge interactive UHD touchwall.

One highlight is the sensory column which translates the gestures of the presenter into a virtual hand that is displayed on the screen in real time.

AFTER BEING USED AT RENOWNED TRADE FAIRS LIKE IAA, PARIS, GENEVA OR SHANGHAI, THE EXHIBITS WILL ALSO BE MADE USE OF AT THE BMW WELT (WORLD OF BMW) IN MUNICH.

VIRTUAL BMW SAMPLE CARS INVITE VISITORS TO EXPERIENCE AND DISCOVER BMW TECHNOLOGIES.

The "BMW TwinPower Turbo 3 Cylinder Diesel Engine" and "BMW M4 TwinPower Turbo Series 6 Cylinder Petrol Engine" exhibits present specific performance and consumption data on the integrated monitor and give all-round information on the engine that is displayed.

THE BMW CONNECTIVITY EXHIBIT MAKES THE DIVERSITY OF DIGITAL NETWORKING IN ITS ENTIRETY INTO AN INTERACTIVE EXPERIENCE. 

In order to convey and communicate about BMW's innovations, exhibits were made for the connectivity accessories of the M4 engine and for the intelligent lightweight construction of the M4 coupé.

The BMW Connectivity exhibit makes the diversity of digital networking in its entirety into an interactive experience. Screens of varying formats are arranged to form an heterogeneous display with a video sequence running across the totality of screen surface. The interconnection between different connectivity services and products is established visually and in terms of content by the film that plays across the consolidated screen surface. 

The exhibit has a motion sensor that reacts when an observer approaches by the projection changing on each screen individually. This invites the visitor to participatively interact and learn more about the connectivity series by operating the touch screens.

EXPERIENCING LIGHTWEIGHT CONSTRUCTION INTERACTIVELY - AT THE AUTOMOBILE SALON, GENEVA 2014.

The transparent acrylic car body integrates all lightweight construction components. The sensors react interactively to visitors by progressively illuminating each of the numerous innovations singly, while simultaneously displaying additional information on two screens. 

The projects involved creating analogue and digital exhibits in the most varied dimensions and versions, as well as editorial treatment of complex contents through to conceptualising and designing apps and supplementary software.

The dimensions of knowledge: BMW i infuses new elements like carbon, mobility services, LifeDrive car concept and sustainable materials into the subject of electro-mobility.

In cooperation with the BMW Group yellow developed new exhibits and didactic concepts to communicate on matters and advances during IAA 2011.