For almost ten years now, yellow design has been advising and supporting the DURABLE company in developing new innovative and high-quality products for the Modern Work Space and presenting them in advertising.

The company DURABLE boasts almost 100 years of expertise in professional presentation and organisation concepts and impresses with a product portfolio that meet the needs of the changing professional world.

In the cooperation, yellow design acts as a full-service agency. this includes: strategic conception, product design and engineering, naming and communication concepts and exhibition design for several trade fairs.

With the TABLET HOLDER Series, yellow design has conceived, designed and implemented an attractive system for technically advanced tablet holder solutions for DURABLE. The product line - consisting of TABLE, TABLE CLAMP, WALL, WALL ARM & FLOOR - is characterized by sophisticated design, high-quality materials and workmanship, high functionality, as well as individual and intuitive use.

An attractive modular system of technically advanced tablet holder solutions for a wide range of Tablet applications.

„The DURABLE TABLET HODLER is designed for flexible working and high-quality presentation in a wide range of applications.“

„Cavoline. The Sophisticated Cable Manager for modern multimedia workspace.”

Mobile and versatile office furniture by DURABLE. The multi-function trolleys support the flexibility of modern workspaces and offer storage space for filing systems, printers or coffee machines and catering accessories.

With their modern colours, the QUADRO® multifunctional
trolleys set effective accents in offices.

The rapid development of the last two years shows how quickly habits change and existing forms of communication and work become obsolete. We live in an increasingly "phygital" world that combines the digital and the physical. This calls for solutions that sustainably combine both areas and put people with their needs and requirements at the centre.

yellow design created a hybrid fair stand and digital exhibits for DURABLE and LUCTRA at Orgatec2022 that makes the potential of phygital (working) environments tangible.

The developments in the world of work towards global, networked and mobile working structures have fundamentally changed the demands on the flexibility of working environments, the mobilization of equipment and, above all, on the well-being and productivity of employees.

DURABLE, which was originally specialized in products for “classic office work”, has recognized the potential in the changed requirements for products, office structures, architecture and furnishings and, in cooperation with yellow design, realigned the company's strategic direction.

From an office supplies manufacturer to a partner for products and services on the subject of »Modern Workspace«.

This change from an office supplies manufacturer to a partner for products and services on the subject of »Modern Workspace« must not only be communicated externally, but above all internally.

In particular, the central heart of the company – the headquarters in Iserlohn - offers the potential to sustainably convey the corporate strategy and identity to employees from all areas of the company.

An integrated showroom in a "modern workspace ambience"

In order to make the brand messages of DURABLE tangible at the company's headquarters, yellow design created a representative and inviting combination of entrance area and modern work area, which represents the brand identity and the corporate design of the brands DURBALE and LUCTRA.

The foyer, which is designed like an exhibition, the gallery and the training room form a showroom in a “modern workspace ambience” integrated into the company headquarters.

The given architecture was staged by using brand-specific material, color and displays. As a result, the brand identity is conveyed directly and indirectly to all employees and visitors.

The especially designed exhibition system made of information boards, steals, presentation areas, etc. is manufactured in the in-house production plant. All exhibition material enables a flexible communication of current trends, brand-specific topics such as corporate identity, brand sensors etc., but also in-house qualities (development, 100 years of tradition, design awards, supplier of the year, etc.)

Didactic exhibits (e.g. From Material to Products), production samples, POS systems, etc. make the various company areas tangible for every employee.