Bold and simple – distinguishable and contemporary: the logo fits seamlessly into the newly developed corporate design and visually represents the brand’s core values.

The Basics: Colors, Design, Typeface

The main design element, a diagonal upward line, clearly references the dynamic of the logo’s figurative mark. It is complemented by a diagonal hatching, transparent gradients and a bright and contemporary color palette. The foundations design thus mirrors the social and political life in Germany – by being dynamic, modern and diverse.

Passe-partout margins create a visual framework for the multitude of contents of the foundation to be presented in. This layout principle, its design grid and various font hierarchies allow for a cohesive look that can be adjusted to best represent the given content. A layering principle underlines the flexibility of the design whilst also representing the multidimensional nature of the client.    

Visual layers, overlapping gradients and transparencies represent the foundation’s flexibility – as well as the complex nature of its topics.

First impressions do count. The foundation’s stationary and other corporate documents are a crucial part in that first impression. Their consistent design guarantees a professional and sincere attitude externally, whilst internally offering flexible possibilities in working with templates for the users.

Easily usable and cleverly designed: office-templates and stationery for presentations and documentations.