At the leading consumer goods trade fair Ambiente 2024 in Frankfurt, Durable presented two innovative products that were developed in collaboration with yellow design: the LUCTRA® TABLE LITE and the Durable Monitor Stand EFFECT. The concept for the hybrid exhibition stand for the two brands Durable & LUCTRA® was also developed by yellow design. Both the products and the trade fair stand itself were designed with a focus on sustainability and thus represent the customer's demands on its products as well as yellow design's expertise in the areas of brand strategy and product development.
