The International Brand and Customer Institutes in Guangzhou, Peking, New Delhi, Seoul and Moscow present country-specific derivations of the Brand and Customer Institute in Munich. The local BMW Group employees are trained on site with the help of interactive exhibits and workshops regarding a global and holistic understanding of brands and customers.

These international versions, scaled in size and scope, are communicative and lifelike brand spaces that convey the brand identities of the corporate brands BMW, MINI and the sub-brands BMW i and BMW M in a global context.

A GLOBAL AND HOLISTIC BRAND AND CUSTOMER UNDERSTANDING made tangible.