In the Rolls-Royce Brand Space the participants experience the excess of “premium mobility” as a multimedia experience. The room is characterized by the atmosphere of serene calm and dignified elegance. The furnishing of the room impresses with noble materials and a high-quality room structure.

Change of perspective – spatially staged

The staging of the Rolls-Royce room starts with walking through the "Time Tunnel" – a kind of entrance hall, which optically dissolves the spatial dimension through its black glass walls in combination with light installations. The participants experience the history of the brand on which the current brand values ​​of Rolls-Royce are based.

A MULTISENSUAL EXPERIENCE by Interacting with REAL OBJECTS

Extraordinary customer orientation and craftsmanship are important components in the Rolls-Royce brand's image. Real objects and artifacts on these topics, in combination with digitally presented imagery and facts, ensure that the content is permanently anchored.