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BRITA PURITY C iQ System


BRITA Professional FilterPURITY C iQ System

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BRITA PURITY C iQ System


BRITA Professional FilterPURITY C iQ System

The new smart filter system "PURITY C iQ" represents an absolute product innovation in the field of BRITA professional water filters: These filter types feature an "intelligent" filter head that automates a large part of the installation and maintenance aspects as well as providing relevant operating information digitally and decentrally.

yellow design | yellow lab accompanied and prepared the launch of the iQ products on different communication levels.

THE NEW INNOVATIVE BRITA PURITY C iQ SYSTEM IS INTELLIGENT, CONNECTIVE AND DATA-DRIVEN.

LABEL DESIGN

Taking into account the function and the high technological demands of the sub-brand, an icon was developed that functions as an "eye-catcher" on the labels.

In combination with the newly defined silver segment colour, this ensures clear differentiation from the products in the standard range.


CGI: PRODUCT RENDERINGS

For product communication on the website, online shop and in print media, photorealistic product renderings were created in a wide variety of perspectives, arrangements and configurations.

 
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BRITA PURITY C iQ System | Animations


BRITA Professional FilterPURITY C iQ System | EXPLANATORY Animations

BRITA PURITY C iQ System | Animations


BRITA Professional FilterPURITY C iQ System | EXPLANATORY Animations

In order to explain the different components of the new intelligent BRITA product group "PURITY C iQ" and their application, yellow design | yellow lab created exciting "cinematic instructions" as 2D and 3D animations.

In individual animations, the smart functions and advantages of the system are explained in an entertaining way. All films follow an overarching staging concept.

CONSISTENT APPEARANCE, ENTERTAINING AND CONTEMPORARY STAGING AS WELL AS VIVID AND LIVELY PRESENTATION OF THE TECHNICAL FACTS

The plot is visually embedded in a real-life context, which is supported by detailed interface and product representations and partly by individually designed illustrations.

The visual guidance within the sequences and the timing are designed in such a way that textual information and explanatory animations can be sensibly grasped one after the other.

So far, a total of seven animations have been created, each in four languages, on the topics "Overview of the product system", "Installation instructions" and "Online platform BRITA iQ Portal".

Outtakes OF Animation »OVERVIEW SYSTEM«


Outtakes OF Animation »ONLINE PLATFORM BRITA iQ PORTAL«


Outtakes OF Animation »INSTALLATION GUIDE«


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