When shopping on a smartphone, product images are displayed at a very small size, so that sometimes important information is visually lost. To prevent this, it makes sense to use mobile-focused product images: the so-called MOBILE READY HERO IMAGES (MRHI).
Based on the brand's current POS packaging, yellow design developed an MRHI concept for consumer products together with BRITA.
The resulting clear, brand-appropriate layout, which focuses on the essential aspects, was then rolled out to over 50 product sets and is now being used successfully in online retail at Amazon.