Recognition, scalability, customisation and sustainability
yellow design conceived, designed and implemented further trade fair appearances for Muhr und Bender KG at various international trade fairs: On the one hand at the Auto Shanghai 2023 in China and on the other hand at the JEC World 2023 in Paris as well as at the Battery Show in Stuttgart.
At the Shanghai motor show, the aim was to communicate Mubea's international competence as a premium automotive supplier in the future sectors of electromobility, while at the composites and innovation trade fair JEC in Paris, the cooperation with CarboTech in the field of lightweight construction with components from the automotive industry and aerospace was communicated.
Despite very different stand sizes, subject areas and sub-brands, the trade fair stands could be implemented in a visually appealing and resource-saving way with the 3D trade fair CI developed by yellow.
We would like to thank our international trade fair partners and event supporters and look forward to further challenges with Mubea!
Learn more about this project here.