KBC 2023 in Shanghai
In June this year, the 27th edition of the renowned Kitchen and Bath China (KBC) trade fair took place in the vibrant city of Shanghai. KBC is not only the hotspot for kitchen and bathroom innovations throughout Asia, but also a prestigious event that brings together national and international exhibitors and visitors.
FOSHAN IDEAL Sanitary Ware, an established participant, has entrusted yellow design with the design of its entire trade fair presence for a decade now. During this time, yellow design has not only carefully orchestrated the conceptual framework of the trade fair stand, but also the graphic elements as well as the conception and implementation of all digital exhibits. A special highlight of this year's fair was the first joint appearance of the umbrella brand IDEAL and the globally oriented sub-brand BLUE SANITARY WARE.
On site, the yellow team had the invaluable opportunity to gather countless inspirations and track down current trends. In synergy with IDEAL, stimulating discussions were held, from which new perspectives for future ventures emerged. IDEAL Sanitary was recognised at KBC not only by design awards, but also by the presence of esteemed guests Lei Wang and Dr. Martin Lockl from the German Design Council, who enriched the event with their personal visit.